Reduce friction for things you want to accomplish | Hackletter #24

Sent on October 12th, 2021

<p>Friction is a necessary evil. It is both a boon and a bane. If there is zero friction in this world, you wouldn&rsquo;t walk, couldn&rsquo;t move stuff around, etc. If there is too much friction, things wear out and get damaged.</p> <p>That&rsquo;s from your 8th standard Physics lecture. Snapping back to reality, having a sweet spot with the friction is crucial. You tend to do a task or a habit when there is less friction associated with it.</p> <p>And when you have or create more friction to do a task, you are less likely to do it.</p> <blockquote> <p>Whether a response occurs depends on how motivated you are and how much friction is associated with the behavior.</p> <p>– Atomic Habits</p> </blockquote> <h2>Reducing friction for the things you want to do</h2> <p>Let&rsquo;s take the case of a making videos. You want to make few videos for YouTube. Out of excitement in the beginning, you manage to record a video and publish.</p> <p>But as time goes by, that excitement fades off. Setting up the camera, mic, lights etc feels like a chore now. That&rsquo;s friction right at your face.</p> <p>You still like the act of recording the video but because there is a friction to set things up before you actually record, makes you not want to record.</p> <p><em>What would help?</em> How can you reduce that friction? Maybe spending some time building a fixed setup where you fix the position of the camera, connect the mic, take care of the lighting etc, and leave the setup like that.</p> <p>So next time when you want to record, rather than taking the pain of setting things up, you just turn on a switch and start.</p> <p>Can you apply this concept to the friction in your life? I&rsquo;d love to know what you think.</p> <h2>Want to know where I did that recently?</h2> <p>This newsletter!</p> <p>I had a custom setup to send this newsletter. I was very excited to build that system which let me send the emails the way I like.</p> <p>I talked about it in a previous letter, and even tweeted about it -</p> <html><body><div><blockquote align="center" class="twitter-tweet" data-dnt="true"><p dir="ltr" lang="en">How I send my newsletter a.k.a Hackletter? πŸ’Œ<br /> <br /> It is not straight forward. And if you are looking to start your own, this isn’t probably the advice you should look at.<br /> <br /> This is a custom tailored process that I like doing. I like adding a custom flair to the things I make.</p>β€” Aravind Balla (@aravindballa) <a href="https://twitter.com/aravindballa/status/1415997144683614208?ref_src=twsrc%5Etfw&amp;utm_source=aravindballa&amp;utm_medium=email&amp;utm_campaign=reduce-friction-for-things-you-want-to-accomplish">July 16, 2021</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script> </div></body></html><p>But I&rsquo;ve observed that it adds up a lot of friction to the process which is making me not that motivated to send the letters.</p> <p><em>What have I done?</em></p> <p>This newsletter is now powered by <a href="https://buttondown.email/?utm_source=aravindballa&amp;utm_medium=email&amp;utm_campaign=reduce-friction-for-things-you-want-to-accomplish" target="_blank">Buttondown</a> πŸŽ‰</p> <p>I can now just write in markdown and hit send. And the best part, I can do this from iPad as well. I will also enjoy some cool Buttondown features like sending a welcome email, asking for confirmation but subscribing a user etc.</p> <p>I took a lot of pride in the previous setup but when I know it is limiting me, I should be able to discard and adapt. The things I learn&rsquo;t building that system won&rsquo;t be useless, and I&rsquo;m sure I will connect them somewhere in life. Where? I can only know that looking back.</p> <p>So yeah, happy for the switch I made. Don&rsquo;t know when and to what I will switch next. But hopefully, you will be in the ride all along.</p> <p>That&rsquo;s all I have for the week.</p> <p>See you next Tuesday πŸ‘‹</p>

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